2022 State of Streaming
Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers actually consume more content throughout the day across multiple devices.
This brief presentation reveals the following about Multi-Platform Viewers: