The Rise of the Multi-Platform Viewer
Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers actually consume more content throughout the day across multiple devices.
This brief presentation reveals the following about Multi-Platform Viewers:
- On average, Multi-Platform viewers extend reach by 30% on cable networks
- Multi-Platform viewers drive more than 2x the average consumption across cable networks
- Multi-Platform viewers spend significantly more time engaging with content than single platform viewers