October 12, 2015 - Event: Advertising Week 2015

The Rise of the Multi-Platform Viewer

Bob Ivins

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers actually consume more content throughout the day across multiple devices.

This brief presentation reveals the following about Multi-Platform Viewers:

  • On average, Multi-Platform viewers extend reach by 30% on cable networks
  • Multi-Platform viewers drive more than 2x the average consumption across cable networks
  • Multi-Platform viewers spend significantly more time engaging with content than single platform viewers

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