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Comscore Adds CTV Measurement to Video Metrix Multi-Platform in India

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
8% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform-in-India

The Future of OTT Panel

The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and...
8% - ights/Videos/Presentation/The-Future-of-OTT-Panel

Measuring the Impact of Live Streams

An agency leveraged Comscore Branded Content powered by Hive to measure and understand the impact of JBL integrations in 6 Twitch livestreams
9% - e-Studies/Measuring-the-Impact-of-Live-Streams

Highlights from the 2022 INTERACT Summit

It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
5% - ights/Blog/Highlights-from-the-2022-INTERACT-Summit

Americans Are Adopting Ad-Supported Streaming Services

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
4% - ights/Press-Releases/2022/6/Americans-Are-Adopting-Ad-Supported-Streaming-Services

Comscore Enables Holistic View of Online Consumer Engagement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today launched Total Digital, which integrates Comscore’s digital and social measurement solutions into a unified, user-friendly dashboard to provide marketers,...
6% - ights/Press-Releases/2022/6/Comscore-Enables-Holistic-View-of-Online-Consumer-Engagement

From airlines to hotels to online travel agents: online consumer behaviours shaping the travel industry in the UK

Airbnb or Premier Inn? Domestic or International travel ? Who are the decision makers? In this report we look at online consumer behaviours that are shaping the travel industry in the UK to identify opportunities that marketing professionals in the industry...
5% - ights/Presentations-and-Whitepapers/2022/From-airlines-to-hotels-to-online-travel-agents

Comscore Adds CTV Measurement to Video Metrix Multi-Platform

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
9% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform

Smart TVs: Streaming’s Ultimate Catalyst

Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
9% - ights/Blog/Smart-TVs-Streaming-s-Ultimate-Catalyst

BBB22

Nesta análise, reunimos alguns dados sobre o desempenho do programa de TV BBB22 nas redes sociais. Todos os insights levantados pela Comscore usaram as ferramentas Brandwatch e Shareablee de 17 de Janeiro a 26 de Abril de 2022.
10% - ights/Blog/BBB22