- June 9, 2022

From airlines to hotels to online travel agents: online consumer behaviours shaping the travel industry in the UK

Alex Gevers
Alex Gevers
Insights Director
Comscore
Ayesha Neunie
Ayesha Neunie
Manager, Syndicated Client Insights
Comscore

In this report we look at online behaviours that impact the travel industry in the UK. In doing so, we identify opportunities that marketing professionals in the industry can leverage as well as patterns worth investigating further.

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We do so by answering questions such as:

  • What is the composition of the UK travel industry?
  • What are the audience trends since 2019, and the demographic profile of users of travel services?
  • How are heavy users different from light or moderate users in terms of content affinity? 
  • Are people prioritizing regional or international travels?

Still have questions after reading this report? We’re here to help! Contact us or explore the insights section of our website for more detailed and country-specific data.