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Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
5% - ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences

Fast Facts Content Mentioning the NFL Draft

The 2022 NFL Draft took social media by storm as teams, media companies, publishers, influencers, and fans shared their opinions on the picks. This infographic shares the essential topline metrics to understand the scale of conversation and the most influential...
8% - ights/Infographics/Fast-Facts-Content-Mentioning-the-NFL-Draft

Motomami el impacto en las redes del nuevo álbum de Rosalía

Analizamos los datos desde el día del lanzamiento del nuevo álbum de Rosalía “Motomami” hasta el 25 de abril, para ver cómo ha ido interactuando la audiencia a través de los datos obtenidos en Shareablee – Content Pulse.
6% - ights/Blog/Motomami-el-impacto-en-las-redes-del-nuevo-album-de-Rosalia

The Best and Worst Times for Sports Brands to Post on Social Media

For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
10% - ights/Blog/The-Best-and-Worst-Times-for-Sports-Brands-to-Post-on-Social-Media

What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models

Last week, streaming giant Netflix reported its first major loss in subscribers in over a decade, leading many to question the trajectory of this powerhouse brand and even the industry. What does this setback mean for the future of Netflix and the other...
5% - ights/Blog/What-Does-Netflix-Subscriber-Loss-Mean-for-Ad-Supported-Revenue-Models

Consumer Journey Online

A case study that shows how we can help our clients navigate different perspectives in order to reach relevant audiences no matter where they are.
3% - e-Studies/Consumer-Journey-Research

Fast Facts: Content Mentioning the Masters Tournament

How did content surrounding the golf tournament perform on social media? Who were the top brands and individuals posting? And what content made a hole-in-one? Find out below!
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NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting opportunity to reach a highly engaged audience in a fun...
5% - ights/Blog/NCAA-Basketball-Tournament-Sparks-Marketing-Madness

Social

Social Media Measurement, Comscore and Shareablee provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
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CTV - A Modern Reintroduction

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. The term CTV now represents the modern definition of...
10% - ights/Videos/Products/CTV-A-Modern-Reintroduction