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Comportamiento en línea en Cono Sur: 9 de cada 10 personas han utilizado un servicio de streaming o de suscripción en el último mes

Comscore (NASDAQ: SCOR) lanzó su estudio sobre los usuarios de internet en América del Sur que entrega información sobre el consumo, el comportamiento y la participación de los medios en línea a través de los distintos dispositivos. Abarcando datos sobre...
3% - ights/Press-Releases/2022/3/Comportamiento-en-linea-en-Cono-Sur-9-de-cada-10-personas-han-utilizado-un-servicio-de-streaming-o-de-suscripcion-en-el-ultimo-mes

Comscore Reports Fourth Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2021.
1% - ights/Press-Releases/2022/2/Comscore-Reports-Fourth-Quarter-2021-Results

Winter Athletes Skyrocket on Social

Athletes from winter sports have been taking over social media in the past few weeks, with spikes in engagement and followers.
7% - ights/Blog/Winter-Athletes-Skyrocket-on-Social

Safely Navigating Election Advertising in 2022 A QA with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based on voter insights offers safe and effective election...
5% - ights/Blog/Safely-Navigating-Election-Advertising-in-2022-A-QA-with-L2-and-Comscore

The State of Social Media

The State of Social Media 2021 explores the platforms, categories, brands, and content steering the growth of the social media universe and internet culture and unpacks for marketers the key drivers of engagement.
7% - ights/Presentations-and-Whitepapers/2022/The-State-of-Social-Media

How to navigate the world of advertising measurement tools in 2022

Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.
6% - ights/Blog/How-to-navigate-the-world-of-advertising-measurement-tools-in-2022

Whats Trending Leading Up to the Super Bowl A National and Local Story of Momentum

The blockbuster spectacle that is Super Bowl LVI is gaining momentum on both the national and local levels leading up to the game. The Super Bowl is one of those rare moments in time that blends sports, entertainment, media, and advertising in its peak...
5% - ights/Blog/Whats-Trending-Leading-Up-to-the-Super-Bowl-A-National-and-Local-Story-of-Momentum

Its time to divest from the misinformation ecosystem

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. Online misinformation has moved beyond that of being...
6% - ights/Blog/Its-time-to-divest-from-the-misinformation-ecosystem

Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
2% - ights/Press-Releases/2022/1/Entravision-Kicks-Off-2022-with-Addition-of-Comscore-s-Census-Based-Local-Audience-Measurement-for-Palm-Springs-Market

Online behaviours and what to expect as the world reverts into normalcy

For marketers allocating resources online, the events of the past 24 months are throwing a spanner in the works: will consumers revert to pre-pandemic habits as the world returns to normal? Or are they settling for a new equilibrium?
4% - ights/Blog/Online-behaviours-and-what-to-expect-as-the-world-reverts-into-normalcy