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跨屏时代的视频消费和衡量

The growth of public Wi-Fi and higher speed mobile Internet, as well as a wider range of streaming devices, has led to an explosion of opportunities for consumers to enjoy video content. Providers and advertisers need a means of operating in this fragmented...
10% - ights/Presentations-and-Whitepapers/2014/Video-Consumption-and-Measurement-in-a-Multi-Platform-Multi-Device-World

The State of Social & Branded Content 2020

In a world still grappling with COVID-19, a shuttered sports world, retail wrestling to reopen safely, we have seen a rise in the theme "We'll get through this together" recently.
10% - ights/Presentations-and-Whitepapers/2020/The-State-of-Social-Branded-Content-2020

Scots Take to the Web in Lead Up to Independence Vote

In August, 17% of Scottish users accessed Politics sites via desktop or laptop computers compared with just 11% of users in the rest of the UK, representing a 50% increase in political content penetration north of the border.
10% - ights/Infographics/Scots-Take-to-the-Web-in-Lead-Up-to-Independence-Vote

Linda Abraham presents "Connected Europe" at DLD 2012

Linda Abraham, CMO & EVP, comScore, Inc. presents the results of "Connected Europe: How Smartphones and Tablets are Shifting Media Consumption".
10% - ights/Videos/Presentation/Linda-Abraham-presents-Connected-Europe-at-DLD-2012

The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness.
10% - ights/Presentations-and-Whitepapers/2012/The-Synergy-of-User-Generated-and-Professional-Video-Content

comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World

This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms.
10% - ights/Presentations-and-Whitepapers/2013/comScore-Power-Half-Hour-MultiPlatform-Measurement-in-a-Brave-New-Digital-World

State of OTT

Download this presentation where we present data collected via our Total Home Panel™, which is helping to fill in key measurement gaps in the OTT market and shed new light on which OTT content services are being watched across which media devices in U.S....
10% - ights/Presentations-and-Whitepapers/2017/State-of-OTT

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® Vice President Jodi McDermott examines how emerging multi-platform...
10% - ights/Presentations-and-Whitepapers/2014/Digital-Analytics-Association-LA-Symposium-Marketing-to-the-Multi-Platform-Majority

Scoring the Sports Industry

Each month comScore creates a Data Insight presentation on a different topic in digital. In this November 2016 edition, the topic is "Sports".
10% - ights/Presentations-and-Whitepapers/2016/Scoring-the-Sports-Industry

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies
10% - ights/Presentations-and-Whitepapers/2014/Optimizing-Content-and-Marketing-Strategies-for-Todays-Health-Insurance-Shopper