- April 11, 2019

From Viral to Tribal: The Next Frontier of Publishing

Ian Essling
Ian Essling
Director, Survey Innovation

In this presentation, called “From Viral to Tribal: The Next Frontier of Publishing” Comscore shared new insights on how Generation X, Millennials and Generation Z consume news content.

Key topics from the presentation include:

  • How often and where each generation consumes news
  • What each generation does with the news
  • Local versus national versus global news consumption
  • How news discovery has changed
  • Whether people will pay for content