- April 11, 2019

From Viral to Tribal: The Next Frontier of Publishing

Ian Essling
Ian Essling
Senior Director, Survey Insights
Comscore

In this presentation, called “From Viral to Tribal: The Next Frontier of Publishing” Comscore shared new insights on how Generation X, Millennials and Generation Z consume news content.

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Key topics from the presentation include:

  • How often and where each generation consumes news
  • What each generation does with the news
  • Local versus national versus global news consumption
  • How news discovery has changed
  • Whether people will pay for content

Multi-Platform Content Measurement

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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