Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
In this presentation, called “From Viral to Tribal: The Next Frontier of Publishing” Comscore shared new insights on how Generation X, Millennials and Generation Z consume news content.
Key topics from the presentation include:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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