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Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
10% - ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV

The Future of Everywhere: Creating a Common Audience Definition across Platforms

In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement.
5% - ights/Videos/Interview/The-Future-of-Everywhere-Creating-a-Common-Audience-Definition-across-Platforms

Comscore Everywhere Launches as a New Standard for Single-Source Cross-Platform Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to introduce ‘Comscore Everywhere,’ a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide...
4% - ights/Press-Releases/2022/1/Comscore-Everywhere-Launches-as-a-New-Standard-for-Single-Source-Cross-Platform-Measurement

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
1% - ights/Blog/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
8% - ights/Blog/Understanding-the-Importance-of-Virtual-MVPDs

Content Pulse

Content Pulse, Powered by Shareablee, provides an end-to-end tool to develop, measure, and optimize your social content strategy. Analyze the latest content to stay close to trends, topics and what matters to the always-on digital consumer.
10% - ducts/Social/Content-Pulse

Comscore anuncia compra da Shareablee, provedor líder de tecnologia e mídias sociais

Comscore today announced that it has acquired Shareablee, an industry-leading marketing analytics and measurement company in the social media space. With the acquisition Comscore plans to expand its Media Metrix® and Video Metrix® currencies to include...
4% - ights/Press-Releases/2021/12/Comscore-Announces-Acquisition-of-Leading-Social-Media-and-Technology-Provider-Shareablee

2021 Sees Record for Engagement with ‘Chaos’ on Social Media

If you’re feeling like your life is a little more chaotic than a few years ago, you’re not alone. So far in 2021, there have been more social media engagements across Facebook, Instagram, and Twitter with content mentioning “chaos” than in any other recent...
7% - ights/Blog/2021-Sees-Record-for-Engagement-with-Chaos-on-Social-Media

OTT and linear TV: Consumer behaviour insights and synergies for advertisers to capitalise on

In this report we look at TV viewing behaviour in the UK and Germany, and assess how OTT and linear TV share the space on Connected TVs.
10% - ights/Presentations-and-Whitepapers/2021/OTT-and-linear-TV-Consumer-behaviour-insights