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Viewing consumers don’t think in terms of linear versus streaming versus digital—they think of content, and the rest is noise.
Modern media measurement must reflect this cross-platform reality, with solutions built on experience, scale, and technology, combined with unique big data assets, innovative methodologies, and best-in-class services. In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement, before sitting down for a virtual conversation with DISH Media’s Kevin Arrix to discuss the evolution and importance of cross-platform in the media marketplace in 2022, and beyond.
This video is part of the TVOT Live! New Year 2022 conference, for more recorded sessions, see https://vimeo.com/user2660412.
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV,...
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