Viewing consumers don’t think in terms of linear versus streaming versus digital—they think of content, and the rest is noise.
Modern media measurement must reflect this cross-platform reality, with solutions built on experience, scale, and technology, combined with unique big data assets, innovative methodologies, and best-in-class services. In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement, before sitting down for a virtual conversation with DISH Media’s Kevin Arrix to discuss the evolution and importance of cross-platform in the media marketplace in 2022, and beyond.
This video is part of the TVOT Live! New Year 2022 conference, for more recorded sessions, see https://vimeo.com/user2660412.
Comscore Campaign Ratings™ provides in-flight measurement of cross-platform video campaign delivery across TV, over-the-top (OTT), desktop and mobile.