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Best Times to Post on Social: Food and Grocery Brands
For content strategists and social media managers, it can be difficult to schedule posts. When will the audience be most likely to engage? How do you capture the most attention on your content? What times are best for what social media platforms?
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ights/Blog/Best-Times-to-Post-on-Social-Food-and-Grocery-Brands
Future Finders: The Future of Media Measurement with Bill Livek
In this interview at Advertising Week New York 2021, Comscore’s CEO & Executive Vice Chairman Bill Livek discusses how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental...
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ights/Videos/Interview/Future-Finders-The-Future-of-Media-Measurement-with-Bill-Livek
Comscore Connected TV: Viewing Behaviour in the UK pt1
In the first instalment of Comscore Connected TV, we look at OTT viewing behaviour on TV screens in the UK and compare it with linear viewing behaviour. In most households, TV viewing follows a weekly pattern, with greater activity occurring during weekends....
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ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-pt1
2021 State of Gaming Webinar
View Comscore’s 2021 State of Gaming webinar to learn about the gaming landscape, actionable marketing ideas and consumer behaviors and attitudes across platforms. The 2021 State of Gaming webinar combines insights from Comscore’s new gaming survey, fielded...
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ights/Presentations-and-Whitepapers/2021/2021-State-of-Gaming-Webinar
Media Currencies The Past Present and Future
Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
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ights/Blog/Media-Currencies-The-Past-Present-and-Future
Can cookie-free audiences perform as well as cookie-based ones
What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
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ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones
Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV
Comscore is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens.
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ights/Press-Releases/2021/10/Comscore-Becomes-First-Measurement-Provider-to-Deliver-Deduplicated-Advertising-Campaigns-on-YouTube-and-YouTube-TV
Branded Content Measurement
Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
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ducts/Marketing-Impact/Branded-Content-Measurement
Branded Content Measurement
Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
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ducts/Advertising/Branded-Content
JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns
Comscore announced it is partnering with demand-side advertising platform JamLoop to solidify Comscore as the leading provider for age and gender audiences across CTV campaigns on the JamLoop platform.
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ights/Press-Releases/2021/10/JamLoop-Selects-Comscore-s-Demographic-Audiences-to-Deliver-Accurate-Scalable-Targeting-for-OTT-and-Connected-TV-Campaigns
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