Reach, Frequency and Beyond. Insights from Comscore and YouTube.
In this interview at Advertising Week New York 2021, Comscore’s CEO & Executive Vice Chairman Bill Livek discusses how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental changes necessary to effectively transact on media today.
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
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Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.