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Top Sports Content on Social Media: September 2021

With the start of the NFL season, the ongoing baseball season, a return to college sports, basketball preparing for the season opener, and more, there has been no shortage of sports content across social media in September. We took a look at what content...
10% - ights/Blog/Top-Sports-Content-on-Social-Media-September-2021

Comscore to Present Annual State of Gaming Webinar Showcasing Latest Audience Trends

Comscore (NASDAQ: SCOR), a trusted partner to more than 1,000 local stations, 250 national networks, 50 station groups, and the world’s 10 largest advertising and media agencies, is excited to announce its annual State of Gaming Webinar is taking place...
4% - ights/Press-Releases/2021/9/Comscore-to-Present-Annual-State-of-Gaming-Webinar-Showcasing-Latest-Audience-Trends

Exclusive research: OTT in India

Comscore is delighted to share with you the latest OTT research paper: OTT in India: Full Stream Ahead.
6% - ights/Presentations-and-Whitepapers/2021/Exclusive-research-OTT-in-India

Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
10% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution/Brand-Protection

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
9% - ights/Presentations-and-Whitepapers/2021/2021-State-of-OTT-Discover-How-OTT-Has-Changed-the-Media-Consumption-Landscape

Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
8% - ights/Blog/Television-and-Cross-Platform-Personification

New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement

Comscore has invented the next generation of personification methodology created to bring person-level measurement to its video products.
2% - ights/Press-Releases/2021/9/New-Personification-Methodology-Development-to-Deliver-State-of-the-Art-Co-Viewing-Measurement

Comscore Snapshot: servizi di carriera online in Europa

In this week’s edition of Comscore Snapshots, we look at online career sites within the EU5 region (France, Germany, Italy, Spain, and the UK). We include websites and mobile apps that provide information and services related to finding a job or changing,...
2% - ights/Blog/Comscore-Snapshots-online-career-services-in-Europe

Comscore Signs New Agreement with Fuse Media for TV Measurement

Comscore today announced an agreement to provide Fuse Media, a Latino-owned entertainment company, with Comscore’s National TV audience measurement for their linear Fuse channel.
5% - ights/Press-Releases/2021/9/Comscore-Signs-New-Agreement-with-Fuse-Media-for-TV-Measurement

Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.
4% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-QSR-Brand