Comscore Whitepaper - September 20, 2021

Exclusive research: OTT in India

Alex Gevers

Insights Director
Comscore

Comscore is delighted to share with you the latest OTT research paper: OTT in India: Full Stream Ahead.

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The paper answers questions such as:

What do consumers value most with OTT services?
Why do they prioritize content delivered online, as opposed to through traditional media such as TV or radio?
What are the pain points hindering the adoption of OTT?

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Connected TV Multi-Platform On-Demand OTT

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