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OTT and linear TV: Consumer behaviour insights and synergies for advertisers to capitalise on

In this report we look at TV viewing behaviour in the UK and Germany, and assess how OTT and linear TV share the space on Connected TVs.
10% - ights/Presentations-and-Whitepapers/2021/OTT-and-linear-TV-Consumer-behaviour-insights

Report: The Premier League - State of Social and Home Kit Campaign Performance Index

Heading into the 2021-22 Premier League season, Shareablee has compiled its State of Social Report which provides everything you need to know about what's happening in the digital world of the Premier League.
10% - ights/Presentations-and-Whitepapers/2021/Report-The-Premier-League-State-of-Social-and-Home-Kit-Campaign-Performance-Index

Revving Up Your Social Revenue

Done correctly, branded content taps into new audiences, builds relationships with your competitors' consumers and pinpoints the persuadable market with precision.
10% - ights/Presentations-and-Whitepapers/2022/Revving-Up-Your-Social-Revenue

Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage...
10% - ights/Videos/Interview/Moneyballing-Media-How-Big-Data-Is-Transforming-TV

Branded Pharmaceutical Websites Continue to Generate Highest Lifts

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
10% - ights/Press-Releases/2012/4/Branded-Pharmaceutical-Websites-Continue-to-Generate-Highest-Lifts

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "Settling the Score”— his analysis of Comscore’s new...
10% - ights/Blog/Life-is-Local-Comscore-at-AWNY-NAB-and-CIMM-in-New-York

Comscore and Adelaide Expand Access

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s premium sell-side supply including many...
10% - ights/Press-Releases/2025/6/Comscore-and-Adelaide-Expand-Access

comScore Releases June 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 183 million Americans watched more than 44 billion online content videos in June, while the number of video...
10% - ights/Press-Releases/2013/7/comScore-Releases-June-2013-US-Online-Video-Rankings

comScore Releases July 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 187 million Americans watched more than 48 billion online content videos in July, while the number of video...
10% - ights/Press-Releases/2013/8/comScore-Releases-July-2013-US-Online-Video-Rankings

comScore Releases September 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad...
10% - ights/Press-Releases/2013/10/comScore-Releases-September-2013-US-Online-Video-Rankings