The State of Social Media
AOL, Inc. Ranks #1 in Video Ad Ranking with 3.7 Billion Impressions
RESTON, VA, October 17, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad views totaled 22.9 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 165.4 million unique viewers. Facebook ranked #2 with 67.2 million viewers, followed by AOL, Inc. with 61.8 million, Microsoft Sites with 49.2 million and NDN with 49.1 million. 46 billion video content views occurred during the month, with Google Sites generating the highest number at 16.2 billion, followed by AOL, Inc. with 976 million and Facebook with 975 million. Google Sites had the highest average engagement among the top ten properties.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed more than 22.9 billion video ads in September. AOL, Inc. assumed the #1 position for the first time with 3.7 billion ad impressions following its acquisition of Adap.tv. Google Sites came in second with 3.2 billion ads, followed by BrightRoll Platform with 2.8 billion and LiveRail.com with 2.6 billion. Time spent watching video ads totaled 8.5 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.7 billion minutes. Video ads reached 55.4 percent of the total U.S. population an average of 133.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 74.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
The September 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47 million viewers. Maker Studios Inc. climbed into the #2 spot with 33 million unique viewers, followed by Fullscreen with 34.5 million, NBC Entertainment with 29.8 million, Warner Music with 25.4 million and ZEFR (formerly MovieClips) with 22.5 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer). VEVO streamed the greatest number of videos (587 million), followed by Maker Studios Inc. (560 million).
Other notable findings from September 2013 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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