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Malaysia What Does Mobile and Multi-Platform Audience Evolution Mean for Content and Advertising

Mobile and multi-platform usage in the Malaysia market has increased significantly over time. A recent analysis based on data from the comScore Mobile Metrix® and comScore MMXTM Multi-Platform services revealed some key findings.
16% - ights/Infographics/Malaysia-What-Does-Mobile-and-Multi-Platform-Audience-Evolution-Mean-for-Content-and-Advertising

Changing How the World Sees Digital Advertising

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered....
16% - ights/Presentations-and-Whitepapers/2012/Changing-How-the-World-Sees-Digital-Advertising3

comScore-Releases October 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer....
16% - ights/Press-Releases/2011/11/comScore-Releases-October-2011-U.S.-Online-Video-Rankings

Justificar o gasto de Branded Content em mídia social

Tania Yuki, CEO & Founder da Shareablee, nosso parceiro de soluções para mídia social na América Latina, mostra como realmente vender o impacto de Branded Content para as marcas, agências e para o CFO.
16% - ights/Presentations-and-Whitepapers/2019/Justificar-o-gasto-de-Branded-Content-em-midia-social

4 out of 5 Physicians Online Visited HCP Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the first in a series of reports from the comScore/ImpactRx Physician Behavioral Measurement™ solution, a unique digital...
15% - ights/Press-Releases/2010/8/4-out-of-5-Physicians-Online-Visited-HCP-Sites

América Latina: ¡Gamers, publicidad, marcas, livestreaming y más!

El más reciente estudio de Comscore, realizado en colaboración con empresas destacadas de la industria, revela un panorama próspero para las marcas en el mundo del gaming en Latinoamérica.
15% - ights/Presentations-and-Whitepapers/2024/America-Latina-Gamers-publicidad-marcas-livestreaming-y-mas

Explorando el Universo Gaming en LATAM: Marcas, Gamers y Estrategias Publicitarias

Comscore desvela los hallazgos de su primer estudio sobre Gaming Advertising en América Latina. Este exhaustivo análisis profundiza en las preferencias de los gamers de la región, desde los dispositivos de videojuegos más utilizados hasta su actitud hacia...
15% - ights/Presentations-and-Whitepapers/2024/Explorando-el-Universo-Gaming-en-LATAM-Marcas-Gamers-y-Estrategias-Publicitarias

¡LATAM Juega! Una Mirada al Ecosistema Gaming y sus Oportunidades para Anunciantes

En una industria valorada en cerca de 10 billones de dólares en Latinoamérica, el universo gaming ofrece grandes oportunidades para las marcas.
15% - ights/Presentations-and-Whitepapers/2024/LATAM-Juega-Una-Mirada-al-Ecosistema-Gaming

The State of Online Video

In this presentation on the current state of the online video market, comScore’s Dan Piech uses industry insights to provide a picture of today’s online video consumer. Who is watching, how engaged are they and what has changed over time? Where are we...
15% - ights/Presentations-and-Whitepapers/2011/The-State-of-Online-Video

Finding Clarity in Today’s Blurred Video Viewing Landscape

Due to digital TV’s place and time-shifting capabilities, the line between digital and traditional TV viewing is more blurred than ever before. Online video has far surpassed its roots of entertaining user-generated content, and has now begun to demonstrate...
15% - ights/Presentations-and-Whitepapers/2011/Finding-Clarity-in-Todays-Blurred-Video-Viewing-Landscape