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comScore Introduces Device Essentials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets,...
15% - ights/Press-Releases/2011/6/comScore-Introduces-Device-Essentials

2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
15% - ights/Presentations-and-Whitepapers/2025/2025-State-of-Programmatic-Report

comScore Announces US Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content...
15% - ights/Press-Releases/2015/1/comScore-Announces-US-Launch-of-Video-Metrix-Multi-Platform-to-Measure-Video-Audiences-Across-Devices

comScore TabLens-Today’s US Tablet Owner Revealed

comScore TabLens: Today’s U.S. Tablet Owner Revealed
15% - ights/Press-Releases/2012/8/comScore-TabLens-Today-s-US-Tablet-Owner-Revealed

Gaming

Understand the behavior, sentiment, attitudes, and preferences of today’s PC, mobile, and console gamers
15% - ducts/Gaming

ePharma Summit 2010 and the Importance of Metrics

Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportunity as most of the leading marketing minds for the...
15% - ights/Blog/ePharma-Summit-2010-and-the-Importance-of-Metrics

Advertising Matters Part II: Building a Brand Through Digital Community

Not just clicks or page views. The shift from campaign to conversation in connected Asia is enabling brands to engage with consumer advocates.
15% - ights/Presentations-and-Whitepapers/2011/Advertising-Matters-Part-II

How Data Can Change Media Markets

This presentation was given by comScore Chairman Gian Fulgoni at Festival of Media 2009.
15% - ights/Presentations-and-Whitepapers/2009/How-Data-Can-Change-Media-Markets

Branded Content Marketing

Conocido como Product Placement, Native Advertising, Sponsorship o simplemente Branded Content, esta estrategia de marketing está en todos lados: Televisión, Digital, Películas, Relaciones Públicas y Medios Sociales, y siempre ha sido un reto medirlo.
14% - ights/Presentations-and-Whitepapers/2019/Branded-Content-Marketing

Branded Content & Influencers

En esta presentación se muestran las más recientes tendencias sobre el Estado de Social Media en Chile así como estrategias de Branded Content y uso de Influenciadores.
14% - ights/Presentations-and-Whitepapers/2019/Branded-Content-Influencers