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Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
17% - ights/Blog/Capturing-Instagram-Reels-data

Comscore Snapshots: lifestyle media in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at lifestyle media in the Asia-Pacific region. Our analysis includes statistics for Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, and Taiwan.
17% - ights/Blog/Comscore-Snapshots-lifestyle-media-in-the-Asia-Pacific-region

Comscore Campaign Ratings' Daily Reach Frequency Reporting

An international car manufacturer seeks to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
17% - e-Studies/CCRs-Daily-Reach-Frequency-Reporting

Optimize Campaigns in Real Time

Comscore Brand Survey Lift study helps client identify lift across multiple KPIs and leverages results to optimize their campaign in real time.
17% - e-Studies/Optimize-Campaigns-in-Real-Time

CineEurope 2023

Comscore's Lucy Jones helped open the CineEurope conference with the opening day presentation at the Monday morning Executive Roundtable event -- using Comscore movie and social media data.
17% - ights/Presentations-and-Whitepapers/2023/CineEurope-2023

Comscore and Snowflake: Data Delivery at Scale

Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
17% - ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale

1 in 3 Smartphone Buyers Made Purchase on Their Phone While in a Store

In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their transaction while at home, leading as the most popular...
17% - ights/Infographics/location_13325

ConAgra Foods Increases Advertising Performance Effectiveness Resulting in Better ROI

The goal of online advertising is to get the right message to the right person, increasing brand favorability and ultimately driving sales. However, viewability and audience measurement have changed the online advertising game. Fortunately advertisers...
17% - ights/Infographics/ConAgra-Foods-Increases-Advertising-Performance-Effectiveness-Resulting-in-Better-ROI

US Desktop and Mobile E-Commerce Spending on Cyber Monday

In line with our predictions, mobile commerce (i.e. buying on smartphones and tablets) is already playing a major role in online retail this 2013 holiday season.
17% - ights/Infographics/US-Desktop-and-Mobile-E-Commerce-Spending-on-Cyber-Monday