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Pulling Back the Curtain on the 2023 Oscars

With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
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Young Women Emerge as Fastest-Growing Sports Audience

From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
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World Series 2022 is a Home Run Across Screens

Baseball, America’s pastime, has made its way beyond the ballpark and into our homes on a variety of screens. In September alone, MLB.com reached nearly 9% of the US internet population, with users spending 15 million hours on the site.
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Rihanna Shines at Halftime and on Social

If you didn’t watch Sunday’s Rihanna concert LIVE, chances are you didn’t miss it on social or in the headlines afterward!
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Diversity & Inclusion


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Majority of Smartphone Owners Now Access Travel Information on their Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed...
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Tablets Reinvent Americans’ Relationship with Print

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers...
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Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
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comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia

comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia...
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Crystal Ball 5 Bold Predictions for the 2013 Holiday Season

With Thanksgiving, Black Friday and Cyber Monday inching ever closer, the 2013 holiday season is nearly upon us. With many stakeholders eager to gain some foresight as to what this season might have in store, we at comScore decided to take out our crystal...
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