title - Comscore, Inc.

comScore Announces Availability of New YouTube Partner Reporting

Today, comScore announced the availability of YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and...
11% - ights/Infographics/comScore-Announces-Availability-of-New-YouTube-Partner-Reporting

Newspapers Magazines Most Likely Source of QR Code Scanning in the US

comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population...
11% - ights/Infographics/Newspapers-Magazines-Most-Likely-Source-of-QR-Code-Scanning-in-the-US

Males More Likely to Visit Personals Sites in the US

In June 2011, more than 24.4 million online users in the U.S. visited a site in the Personals category. A deeper look at these visitors revealed that males account for a much larger share of visitors to the category than females. Males made up 56.4% of...
11% - ights/Infographics/Males-More-Likely-to-Visit-Personals-Sites-in-the-US

Top U.S. Federal Government Properties Show Decline Over Previous Year

In July 2011, 87.6 million Americans visited government properties, showing a reach of 40.7 percent for the Government sector online. The National Institutes of Health (NIH.gov) ranked first, drawing 9.6 million unique visitors, followed by the Department...
11% - ights/Infographics/Top-U.S.-Federal-Government-Properties-Show-Decline-Over-Previous-Year

Nearly 17 Million Read News Online in Spain

In Spain, newspapers sites reached nearly 70 percent of the total internet audience in November 2011. The online presence of Elmundo.es was the leading site in the category attracting 7.7 million unique visitors. Elpais.com followed as a close second...
11% - ights/Infographics/Nearly-17-Million-Read-News-Online-in-Spain

French Mobile Users Share Product Information While in Retail Stores

In France, nearly 19 percent of mobile users texted or called friends or family about a product while being in a retail store during October 2011. The second most popular activity related to e-commerce while mobile users were in a store was to take a...
11% - ights/Infographics/French-Mobile-Users-Share-Product-Information-While-in-Retail-Stores

3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast

A U.S.-based vCE Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely...
11% - ights/Infographics/3-in-10-display-ads-delivered-are-never-seen-often-because-users-fail-to-scroll-down-the-webpage-or-scroll-too-fast

More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis

2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011,...
11% - ights/Infographics/More-than-Half-of-People-that-Access-Social-Networks-on-their-Smartphone-do-so-on-a-Near-Daily-Basis

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Top 10 YouTube Partners by Videos per Female Viewer