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4 points that brands should consider when using Media Programmatic in 2016

Smart creative executions have more impact when delivered to the right people, under the right conditions. At comScore, we break this down into four areas that combine for what we’d call the “verified impression”. More simply, it’s the question advertisers...
6% - ights/Blog/4-points-that-brands-should-consider-when-using-Media-Programmatic-in-2016

Is LATAM Leading the Way for the Ride Sharing Economy

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of selected competitors in other regions
6% - ights/Blog/Is-LATAM-Leading-the-Way-for-the-Ride-Sharing-Economy

Batanga Media Becomes First Hispanic Data Partner for comScore vCE

Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product....
6% - ights/Press-Releases/2014/2/Batanga-Media-Becomes-First-Hispanic-Data-Partner-for-comScore-vCE

comScore Wins IBM 2014 Beacon Award for Big Data and Analytics Analytics Innovation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in...
6% - ights/Press-Releases/2014/2/comScore-Wins-IBM-2014-Beacon-Award-for-Big-Data-and-Analytics-Analytics-Innovation

vCE Audience Viewability Benchmarks Reinforce Message Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions...
6% - ights/Blog/vCE-Audience-Viewability-Benchmarks-Reinforce-Message-Normal-is-a-Relative-Term

comScore Releases February 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video...
6% - ights/Press-Releases/2014/4/comScore-Releases-February-2014-US-Online-Video-Rankings

comScore Releases March 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad...
6% - ights/Press-Releases/2014/4/comScore-Releases-March-2014-US-Online-Video-Rankings

comScore Releases September 2014 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 192.2 million Americans watched online content videos via desktop computer in September 2014. Google Sites...
6% - ights/Rankings/comScore-Releases-September-2014-US-Desktop-Online-Video-Rankings