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Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of selected competitors in other regions.
The sharing economy has been making global headlines in recent years, with ride sharing -- and Uber in particular – driving much of the conversation. New global reach data from Comscore Mobile Metrix gives a clear view on how this sector is penetration several international markets. Key findings include:
We will revisit this category later in the year to understand how competition drives broader market adoption.
Source: Comscore Mobile Metrix, June 2017.
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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