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Comscore Snapshots: lifestyle media in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at lifestyle media in the Asia-Pacific region. Our analysis includes statistics for Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, and Taiwan.
17% - ights/Blog/Comscore-Snapshots-lifestyle-media-in-the-Asia-Pacific-region

How Brands can Embrace The TikTok Way

“Whereas on some other platforms, it's all about trying to create your own world, on TikTok there are dynamic conversations already happening. You don't necessarily want to try and pull people to you, you really have to think about how to intercept,”...
18% - fts/How-Brands-can-Embrace-The-TikTok-Way

Comscore Reports TV Viewing Engagement for Week Ending April 4 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 4, 2021.
53% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-4-2021

Comscore Snapshot decorazioni per la casa

In this week’s edition of Comscore Snapshots, we look at the online behaviour that relates to home decoration, DIY and gardening in Europe. Our analysis includes statistics for the EU5 region, which includes France, Germany, Italy, Spain, and the UK.
11% - ights/Blog/Comscore-Snapshots-home-decoration

Comscore Announces New Agreement with Sun Broadcasting for Local Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Sun Broadcasting with Comscore’s industry-leading local TV measurement currency for all of their Ft....
14% - ights/Press-Releases/2021/4/Comscore-Announces-New-Agreement-with-Sun-Broadcasting-for-Local-Television-Measurement

Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That’s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
11% - ights/Press-Releases/2021/4/Comscore-Insights-Power-Award-Winning-Syracuse-University-Research-into-TV-Audience-Retention

Comscore Reports TV Viewing Engagement for Week Ending March 21 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021.
11% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-21-2021

Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
6% - ights/Blog/Is-an-Epic-Monster-Clash-enough-to-get-viewers-up-off-the-couch-and-out-to-cinemas-again-permanently

Comscore Elevates Veteran Data Scientist Dr Michael Vinson to Chief Research Officer

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue...
9% - ights/Press-Releases/2021/4/Comscore-Elevates-Veteran-Data-Scientist-Dr-Michael-Vinson-to-Chief-Research-Officer

Interactive Avenues first client to expand Comscore access to include new state level clusters for India

Comscore today announced that long-term client Interactive Avenues has become the first client to subscribe to Comscore’s new state level clusters for digital audience measurement in India. This addition to the existing digital measurement solution allows...
11% - ights/Press-Releases/2021/4/Interactive-Avenues-first-client-to-expand-Comscore-access-to-include-new-state-level-clusters-for-India