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Football Coverage Shines in Charlotte NC

Charlotte, NC residents couldn’t get enough NFL and college football this week.
71% - ights/Blog/Football-Coverage-Shines-in-Charlotte-NC

Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what it means for different groups, including the current...
57% - ights/Videos/Interview/Is-there-Representativeness-in-Measurement

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
27% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data

All Eyes on NFL Football in Los Angeles CA

In another strong week for NFL football, Los Angeles residents couldn’t help but to support their favorite teams on television.
71% - ights/Blog/All-Eyes-on-NFL-Football-in-Los-Angeles-CA

A global look at digital consumer benchmarks

The 2023 Digital Consumer Benchmarks report provides key insights into the opportunities for businesses to gain a competitive advantage in the global digital landscape, including the state of digital in the United States.
78% - ights/Presentations-and-Whitepapers/2023/A-global-look-at-digital-consumer-benchmarks

NFL Football Drives Impressive Ratings in Kansas City MO

Fresh off of another championship title this past season, it is no surprise that Kansas City residents are tuning in to support their local team in droves.
71% - ights/Blog/NFL-Football-Drives-Impressive-Ratings-in-Kansas-City-MO

The 2023 Holiday Checklist

Comscore's programmatic targeting division, Proximic by Comscore, and leading ad tech platform Nexxen teamed up to help you discover the biggest advertising trends set to shape this year's peak shopping season.
67% - ights/Presentations-and-Whitepapers/2023/The-2023-Holiday-Checklist-Presentation

NFL and College Football Dominate in Detroit MI

It was all about football this week in the Detroit, MI market.
71% - ights/Blog/NFL-and-College-Football-Dominate-in-Detroit-MI

Consumo de medios online en Centroamérica 2023

Comscore expone cómo se desenvuelve en línea el consumidor centroamericano. En esta sesión, los reconocidos expertos en análisis de datos nos resumen cómo navegan los usuarios en Centroamérica, qué aplicaciones son las que más consumen y cuáles son sus...
82% - ights/Presentations-and-Whitepapers/2023/Consumo-de-medios-online-en-Centroamerica-2023

Fast Facts JAWAN

The runaway superhit Jawan, starring SRK, has captivated audiences nationwide! With its impressive performance at the box office, we're excited to share the remarkable numbers behind its social media engagement, with more than 152 million Total Actions...
78% - ights/Infographics/Fast-Facts-JAWAN