title - Comscore, Inc.

The Minnesota Wild signs Multi Year Deal with Comscore to Access Instant Local Market Measurement

Comscore will serve as the Wild’s exclusive television measurement provider.
44% - ights/Press-Releases/2023/11/The-Minnesota-Wild-signs-Multi-Year-Deal-with-Comscore-to-Access-Instant-Local-Market-Measurement

Comscore Extends Measurement Partnership with Game Time with Boomer Esiason

Comscore today announced the continuation of its successful media measurement partnership with JOY-CPW, Inc., the producer behind the award-winning series, “Game Time with Boomer Esiason”.
44% - ights/Press-Releases/2023/2/Comscore-Extends-Measurement-Partnership-with-Game-Time-with-Boomer-Esiason

IPG Mediabrands to Leverage Comscore Local TV Data

Comscore, Inc. today announced an expanded partnership with MAGNA, the investment and intelligence company of IPG Mediabrands, in which the media buying organization will begin leveraging Comscore’s local television ratings data to inform TV buys across...
44% - ights/Press-Releases/2023/5/IPG-Mediabrands-to-Leverage-Comscore-Local-TV-Data

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
44% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy

2023 State of Streaming

Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
44% - ights/Presentations-and-Whitepapers/2023/2023-State-of-Streaming

2023 NBA Finals Local National TV Recap

Another year of the NBA Finals has come and gone, and for the first time in basketball history, the Denver Nuggets are NBA Champions. The five-game series didn’t just make a splash in the NBA history books though, as the series garnered strong ratings...
44% - ights/Blog/2023-NBA-Finals-Local-National-TV-Recap

Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?

With consumers feeling the pinch of increased credit use and continued high automobile rates (for example, the average rate for a new car loan with a 60-month term was 8.22% as of February 2024)- bank auto lenders have increasingly turned to pre-qualification...
44% - ights/Blog/Is-Auto-Loan-Pre-Qualification-an-Answer-to-Engage-Consumers-Earlier

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