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Kentucky Derby Takeover in Louisville KY

It was one of the busiest weekends of the year for Louisville, KY, as residents welcomed the 149th Kentucky Derby to Churchill Downs.
85% - ights/Blog/Kentucky-Derby-Takeover-in-Louisville-KY

Audience X Science 2023

ARF’s annual flagship conference, AUDIENCExSCIENCE, brings to light the most critical audience measurement issues. Comscore presented two sessions, sharing new insights on TV consumption and campaign measurement and effectiveness.
90% - ights/Presentations-and-Whitepapers/2023/Audience-X-Science-2023

CTV Brasil Habitos de Consumo Publicidade

Em nosso país, 50% da população digital é espectadora de TV Conectada, o que significa aproximadamente 66 milhões de pessoas. Em nossa mais recente pesquisa sobre o tema, mais de 1/3 dos espectadores disseram que, muitas vezes, descobrem um novo produto...
37% - ights/Infographics/CTV-Brasil-Habitos-de-Consumo-Publicidade

Local Market Preview: Louisville, KY

The 149th Kentucky Derby is here, and although fancy hats and mint juleps get all the attention at the event, many of us tune in from the comfort of our own homes.
76% - ights/Blog/Local-Market-Preview-Louisville-KY

As worlds collide: impact and effectiveness in advertising to Gen Z

The 2023 IAB NewFronts will gather thousands of brands, agencies, media buyers, and technology providers.
76% - ights/Presentations-and-Whitepapers/2023/As-worlds-collide-impact-and-effectiveness-in-advertising-to-Gen-Z

Comscore Reports First Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2023.
64% - ights/Press-Releases/2023/5/Comscore-Reports-First-Quarter-2023-Results

Coronation of King Charles III

On May 6, 2023 King Charles III and Queen Camilla were crowned in a historic coronation ceremony at Westminster Abbey.
68% - ights/Blog/Coronation-of-King-Charles-III

NHL Playoffs Drive Viewing in the Denver Aurora CO Market

The NHL Playoffs and local news took over televisions in the Denver-Aurora, CO market during the week of April 24-30, 2023.
80% - ights/Blog/NHL-Playoffs-Drive-Viewing-in-the-Denver-Aurora-CO-Market

Comscore at the 18th Annual Needham Technology & Media Conference

Comscore (Nasdaq: SCOR) today announced that its executive leadership will participate in Needham & Co’s 18th Annual Technology and Media Conference.
47% - ights/Press-Releases/2023/5/Comscore-at-the-18th-Annual-Needham-Technology-Media-Conference

MET Gala 2023 The Top Trending Celebrities Publishers and More on Social

The Met Gala once again took over NYC - and our social feeds.
78% - ights/Blog/MET-Gala-2023-The-Top-Trending-Celebrities-Publishers-and-More-on-Social