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Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
11% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

The Changing Face of Formula 1

Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
11% - ights/Blog/The-Changing-Face-of-Formula-1

Amy Weinberger Appointed Vice President Australia New Zealand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to...
10% - ights/Press-Releases/2010/11/Amy-Weinberger-Appointed-Vice-President-Australia-New-Zealand