Audience Recommendations for Every Vertical
As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising. It shows YouTube reached 88% of adults 18-49 with a Super Bowl ad vs. 68% on linear TV, highlighting that it is not only what viewers are watching but also where and how they consume content that matters to a campaign’s success. This presentation also takes a Gen Z lens to advertising’s biggest stage, showing where this emerging consumer is best reached.
Download the Presentation
Powered by advanced AI, Proximic by Comscore’s privacy-centric targeting solutions help you reach any audience, even when others can’t.
The only targeting solution that enables
Get a demo Learn more
Access a holistic, de-duplicated view of campaigns across TV, CTV, desktop and mobile platforms.
Measure in-target reach against custom audiences and validate your activation ROI
Gain insights on the in-market and interest behaviors of your audience
Apply learnings to optimize future audience targeting
Get in touch to ask us about your cross-platform strategy here.