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comScore Releases January 2010 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google Sites accounting...
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ights/Press-Releases/2010/2/comScore-Releases-January-2010-U.S.-Search-Engine-Rankings
Paris Fashion Week 2022 All the buzz from the French runway to global social feeds
Posts mentioning Paris Fashion Week 2022 generated over 39 million actions and 152 million video views across Facebook, Instagram, Twitter, and TikTok from September 26th – October 3rd. The conversation featured posts from magazines, media companies,...
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ights/Blog/Paris-Fashion-Week-2022-All-the-buzz-from-the-French-runway-to-global-social-feeds
What Happens When You Stop Measuring in Silos
This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
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ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos
Top Spain Internet Sites
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ights/Press-Releases/2008/08/Top-Spain-Internet-Sites
Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore MD
With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.
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ights/Blog/Nearly-1-in-3-Homes-Tune-in-to-Sunday-Night-Football-in-Baltimore-MD
Consumption of social networks in Brazil during the Coronavirus pandemic
À medida que a crise mundial do Coronavírus cresce, os consumidores estão fazendo mudanças na maneira como interagem com o conteúdo nas redes sociais. Reunimos aqui algumas das mudanças na tendência de consumo e o impacto nas marcas presentes nas redes.
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ights/Blog/Consumption-of-social-networks-in-Brazil-during-the-Coronavirus-pandemic
Comscore Predictive Audiences and Channel Factory Use Cookieless Targeting to Drive Awareness of Political Candidate
Channel Factory used Comscore’s cookie-free Predictive Audiences to help a political candidate drive awareness through YouTube.
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e-Studies/Comscore-Predictive-Audiences-and-Channel-Factory-Use-Cookieless-Targeting-to-Drive-Awareness-of-Political-Candidate
Lowering cost per diagnosis (Dx) with privacy-centric, ID-free targeting
Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
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e-Studies/Lowering-cost-per-diagnosis-Dx-with-privacy-centric-ID-free-targeting
Proximic by Comscore ID-Free Audiences increase product consideration for leading health & nutrition CPG brand
A leading health & nutrition CPG brand was looking to reach interested consumers for their new health drink by leveraging a campaign that utilized two Proximic by Comscore ID-Free Predictive Audiences.
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fts/Proximic-by-Comscore-ID-Free-Audiences-increase-product-consideration-for-leading-health-nutrition-CPG-brand
Predictive Audiences: the incremental reach you’ve been missing
A campaign targeting Online Holiday Shoppers leveraged Proximic by Comscore’s ID-based audience and ID-free Predictive Audience to explore incremental reach.
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fts/Predictive-Audiences-the-incremental-reach-you-ve-been-missing
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