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Julien Lemaire rejoint comScore en qualite de Directeur Commercial
comScore annonce aujourd’hui l’arrivée de Julien Lemaire en tant que Directeur Commercial France, pour la partie Advertising. Il accompagnera la croissance du programmatique, un des axes stratégiques de comScore en France et à l’international
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ights/Press-Releases/2017/9/Julien-Lemaire-rejoint-comScore-en-qualite-de-Directeur-Commercial
Growing Big Game Audiences in 2024
A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
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fts/Growing-Big-Game-Audiences-in-2024
How COVID-19 has continued to impact Digital Media Consumption in APAC March 2020
The exponential spread of COVID-19 has continued to generate unrivalled disruption and triggered changes in consumers’ behaviour. In this follow-up to our previous blog post, the APAC Client Insights team analysed the most recent data (March 2020) and...
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ights/Blog/How-COVID-19-has-continued-to-impact-Digital-Media-Consumption-in-APAC-March-2020
Busting 5 Holiday Shopping Myths That Come Up Every Year
We are now a few weeks into the holiday shopping season, and I’m looking forward to following the trends during what will be my twelfth season covering this sector. Having been through it many times before, I’ve seen dozens of fascinating storylines emerge...
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ights/Blog/Busting-5-Holiday-Shopping-Myths-That-Come-Up-Every-Year
Online Fantasy Sports
More than 7 Million Americans Participate in Online Fantasy Sports, According to comScore Media Metrix
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ights/Press-Releases/2004/07/Online-Fantasy-Sports
Comscore TV Personification
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
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ights/Blog/Comscore-TV-Personification
Analisis de los medios digitales en el consumo de informacion y entretenimiento en Peru en el mes de marzo 2020
La contingencia mundial por el Covid-19 ha detonado en los medios una participación importante como fuentes de información, en estas circunstancias, la sociedad se enfoca en buscar información local, nacional e internacional para tener un mejor panorama,...
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ights/Blog/Analisis-de-los-medios-digitales-en-el-consumo-de-informacion-y-entretenimiento-en-Peru-en-el-mes-de-marzo-2020
How African American and Caucasian Millennials Are Affected by Targeted Advertising
comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates...
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ights/Blog/How-African-American-and-Caucasian-Millennials-Are-Affected-by-Targeted-Advertising
Introducing Mobile Metrix 2 Insight into Mobile Behavior
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™...
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ights/Press-Releases/2012/5/Introducing-Mobile-Metrix-2-Insight-into-Mobile-Behavior
comScore Introduces Ad Metrix Social
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Ad Metrix Social™, a powerful enhancement to comScore’s leading competitive display ad intelligence product, that provides greater visibility into...
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ights/Press-Releases/2011/10/comScore-Introduces-Ad-Metrix-Social
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