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When the Cookie Crumbles

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For...
4% - ights/Blog/When-the-Cookie-Crumbles

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed...
4% - ights/Press-Releases/2015/1/comScore-Brings-Independent-Metrics-to-Programmatic-Buying-to-Elevate-Quality-Inventory-and-Trust-in-Transactions

MDA and comScore Release Rankings of Top Web Entities in Malaysia for June 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
4% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-June-2015

Coronavirus pandemic and online behavioural shifts March 30 update

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
4% - ights/Blog/Coronavirus-pandemic-and-online-behavioural-shifts-March-30-update

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong.
4% - ights/Blog/Top-5-Metrics-You-re-Measuring-Incorrectly

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply...
4% - ights/Blog/Top-5-Reasons-Why-Sellers-Should-Care-about-NHT-and-Online-Ad-Fraud

comScore Announces Launch of MMX Multi-Platform As Well As Major Enhancements to Mobile Metrix in India

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
4% - ights/Press-Releases/2017/4/comScore-Announces-Launch-of-MMX-Multi-Platform-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-India

comScore Cookie Deletion Report


4% - ights/Press-Releases/2007/04/comScore-Cookie-Deletion-Report

comScore/dunnhumbyUSA Research Shows Online Advertising on Par with TV Advertising in Growing Retail Sales of Consumer Packaged Goods Brands

comScore in partnership with dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, today released the results of an early series of studies it has conducted into the effectiveness of online advertising...
4% - ights/Press-Releases/2009/8/comScore-dunnhumbyUSA-Research-Shows-Online-Advertising-on-Par-with-TV-Advertising-in-Growing-Retail-Sales-of-Consumer-Packaged-Goods-Brands

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
4% - ights/Blog/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021