title - Comscore, Inc.

Lo consiguieron Chanel y Eurovisión enamoraron a la audiencia

Chanel y Eurovisión 2022 lo han conseguido. El Festival de Eurovisión 2022 batió récords de audiencia cross-media. Veamos con detalle cómo se ha comportado este fenómeno, generado e impulsado más allá de la televisión.
4% - ights/Blog/Lo-consiguieron-Chanel-y-Eurovision-enamoraron-a-la-audiencia

Las elecciones de Andalucía disparan el consumo de informacion en los medios locales

El domingo 19 de junio de 2022 se celebraron las elecciones al Parlamento de Andalucía y al igual que lo hicimos tras las elecciones a la Junta de Castilla y León en febrero de este año, analizamos el impacto de este evento en la audiencia de los medios...
4% - ights/Blog/Las-elecciones-de-Andalucia-disparan-el-consumo-de-informacion-en-los-medios-locales

Habitos digitales en Centroamerica y el Caribe

¿Cómo se informan, entretienen y compran los usuarios digitales de Centroamérica y el Caribe? ¿Qué plataformas priorizan y en qué momentos del día están más presentes?
4% - ights/Blog/Habitos-digitales-en-Centroamerica-y-el-Caribe

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
4% - ights/Blog/Growing-Big-Game-Audiences-in-2024

College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
4% - ights/Blog/College-Sports-Spark-Media-Madness

Mobile Shopping Goes Mainstream

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 percent of smartphone owners have used...
4% - ights/Press-Releases/2011/12/Mobile-Shopping-Goes-Mainstream

Google Redux

I would like to take this opportunity to respond to a comment from Willy Quintinella posted in response to my recent blog entry “Why Google’s surprising paid click data are less surprising.” Willy raises an important question when he asks why comScore...
4% - ights/Blog/Google-Redux

Coming Soon: TV! As Seen on the Internet

Over the holidays, everyone (by which I mean, my wife's family) was asking me, "What exciting new developments can we expect to see in online metrics in 2008?" From my perspective, I do see something important bubbling up on the Internet, something that...
4% - ights/Blog/Coming-Soon-TV!-As-Seen-on-the-Internet

Radiohead Freeloaders Abound, But Does the Business Model Work?

There’s been a lot of recent media buzz about Radiohead’s decision to sell their new album “In Rainbows” directly through their website on a “pay what you want” basis and what it would mean for the record industry if this new model were to prove effective....
4% - ights/Blog/Radiohead-Freeloaders-Abound-But-Does-the-Business-Model-Work

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