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For those of you wondering about comScore's Radiohead study…

Radiohead released a statement today calling into question the validity of our recent report. Since we released our report on Monday, November 5, there has been a great deal of media coverage, and while much of the reporting has been excellent, there...
4% - ights/Blog/For-those-of-you-wondering-about-comScore-s-Radiohead-study

Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. ShopLocal.com is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing number of retailers turning to ShopLocal.com, it has become...
4% - ights/Blog/Consider-Both-Sales-Lift-and-Reach-When-Using-Online-Advertising-to-Grow-Offline-Sales

Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted...
4% - ights/Press-Releases/2011/3/Emerging-Auto-Insurance-and-Aggregator-Sites-Attracting-Meaningful-Share-of-Online-Auto-Insurance-Market

Forbes Leads the First Wave of Publishers to Adopt comScore validated Campaign Essentials

Forbes Media and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across all display ad campaigns appearing on Forbes.com as part of its validated Brand Increase Guarantee (vBIG) program. This innovative...
4% - ights/Press-Releases/2012/3/Forbes-Leads-the-First-Wave-of-Publishers-to-Adopt-comScore-validated-Campaign-Essentials

What is Next for the iPhone

With the unveiling of the latest iPhone reportedly slated for September 12, rumors continue to abound as to what the next generation of this iconic device will bring to the mobile industry – particularly as the evolution of the iPhone tends to send ripples...
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comScore Social Essentials Shows that “Craftsman Experience” Doubles Social Media Reach and Drives More Visits to Sears Websites

One of the best things social media has done for marketing is to give it some creative energy again. Not since the 1999 Internet heyday have we seen brands innovate so many unique ways to generate audience “buzz” among a group of people they’re trying...
4% - ights/Blog/comScore-Social-Essentials-Shows-that-Craftsman-Experience-Doubles-Social-Media-Reach-and-Drives-More-Visits-to-Sears-Websites

Sports is an International Online Phenomenon

In a time of media fragmentation, economic uncertainty, and increasing consumer participation in media….there is one certainty, people still love sports! Over the last year, on average, one third of the Internet population visited a sports entity during...
4% - ights/Blog/Sports-is-an-International-Online-Phenomenon

State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction

comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers...
4% - ights/Blog/State-of-the-U.S.-Social-Networking-Market-Facebook-Maintains-Leadership-Position-but-Upstarts-Gaining-Traction

A Look Back at the 2011 Holiday Shopping Season

With 2011 behind us, I thought you might be interested in some observations regarding what the holiday shopping season told us about the state of the consumer economy.
4% - ights/Blog/A-Look-Back-at-the-2011-Holiday-Shopping-Season

The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights in May

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about 1...
4% - ights/Blog/The-Network-Effect-Facebook-Linkedin-Twitter-Tumblr-Reach-New-Heights-in-May