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comScore Releases 2010 U.S. Online Auto Insurance Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2010 U.S. Online Auto Insurance report, based on behavioral data from comScore’s 1 million person U.S. panel and a survey of more than 2,000 U.S. Internet users...
4% - ights/Press-Releases/2010/4/comScore-Releases-2010-U.S.-Online-Auto-Insurance-Report

comScore Releases August 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer....
4% - ights/Press-Releases/2010/9/comScore-Releases-August-2010-US-Online-Video-Rankings

Comscore Reinvents its Branded Content Offering Through Partnership with Hive

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a broad partnership with Hive, a leading provider of enterprise AI solutions. The partnership will enable the integration of AI-powered...
4% - ights/Press-Releases/2021/3/Comscore-Reinvents-its-Branded-Content-Offering-Through-Partnership-with-Hive

Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
4% - ights/Blog/Understanding-the-Importance-of-Virtual-MVPDs

Is an Epic Monster Clash enough to get viewers up off the couch and out to cinemas again permanently

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic, of $9.6M.
4% - ights/Blog/Is-an-Epic-Monster-Clash-enough-to-get-viewers-up-off-the-couch-and-out-to-cinemas-again-permanently

TATA IPL 2022 Indias Super Bowl

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
4% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl

Which Brand Won Social Gold at Sochi

NBC Olympics dominated the social sphere over the course of the Sochi Games, outperforming brand pages with larger and more consistently engaged fan bases. Even compared to the NFL during the lead up to and day of the Super Bowl, NBC Olympics had a five...
4% - ights/Blog/Which-Brand-Won-Social-Gold-at-Sochi

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments

Comscore is excited to announce that in partnership with IHS Markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors’...
4% - ights/Press-Releases/2021/12/Comscore-and-IHS-Markit-Partner-to-Produce-Cookie-free-Audience-Segments

Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and engagement is measured in seconds.
4% - ights/Blog/Unlocking-the-Advertising-Power-of-YouTube

Comscore Unveils Key Insights in 2024 State of Gaming Report

Comscore (NASDAQ: SCOR), a global trusted partner for planning, transacting, and evaluating media across platforms, today released its "2024 State of Gaming" report. The in-depth analysis reveals significant trends and insights for advertisers, marketers,...
4% - ights/Press-Releases/2024/7/Comscore-Unveils-Key-Insights-in-2024-State-of-Gaming-Report