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comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of this frontier. In a first-of-its-kind study, Opera...
4% - ights/Blog/comScore-Study-for-Opera-Mediaworks-Proves-Branding-Value-of-Native-Mobile-Video

comScore to Present at Investor Conferences in August

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that it will participate in the following investor conferences in August 2015. Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, will present during...
4% - ights/Press-Releases/2015/8/comScore-to-Present-at-Investor-Conferences-in-August

comScore Forecasts 14 Percent Growth to 70 Billion in 2015 US Holiday Digital Commerce Spending Via Desktop and Mobile Devices

comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported its official spending forecast for the November-December 2015 holiday season. The official comScore 2015 holiday season forecast is that total online retail spending...
4% - ights/Press-Releases/2015/11/comScore-Forecasts-14-Percent-Growth-to-70-Billion-in-2015-US-Holiday-Digital-Commerce-Spending-Via-Desktop-and-Mobile-Devices

Comscore is Recognized by West African Industry Association for Outstanding Contributions to Region

Comscore today announced that it has been given the “Emerging Cinema Markets Award for Outstanding Contribution” by the Cinema Exhibitors Association of Nigeria (CEAN) for its leadership and contributions to box office measurement for the region
4% - ights/Press-Releases/2019/11/Comscore-is-Recognized-by-West-African-Industry-Association-for-Outstanding-Contributions-to-Region

TV is dead: or is it just maturing

In the last of our blog posts in this series, we will provide a few highlights regarding the third myth, TV is dead. Read the full report for more details.
4% - ights/Blog/TV-is-dead-or-is-it-just-maturing

Cooking and Organizing Are Top Screenless Activities During Pandemic

To get a pulse on consumer sentiment and offline behavior during the coronavirus pandemic, Comscore asked questions relating to the COVID-19 pandemic as a part of several of our syndicated surveys.
4% - ights/Blog/Cooking-and-Organizing-Are-Top-Screenless-Activities-During-Pandemic

The Huge Impact of the 2014 World Cup on Internet Usage in Brazil

The world was clearly focused on Brazil this summer as the 2014 FIFA World Cup, one of the most watched sporting events worldwide, this time visited the country of “futebol”. As the 5th largest internet population in the world with 71 million unique visitors...
4% - ights/Blog/The-Huge-Impact-of-the-2014-World-Cup-on-Internet-Usage-in-Brazil

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
4% - ights/Press-Releases/2014/7/New-Pharma-Digital-Marketing-Benchmarks-Show-that-Online-Pharmaceutical-Marketing-Continues-to-Drive-Brand-Awareness-Favorability-and-Conversions