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comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
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ights/Press-Releases/2012/3/comScore-Study-Finds-Professionally-Produced-Video-Content-And-User-Generated-Product-Videos-Exhibit-Strong-Synergy-in-Driving-Sales-Effectiveness
The Journal of Advertising Research 50th Anniversary Edition
The Journal of Advertising Research (JAR), published by the Advertising Research Foundation (ARF), recently celebrated its 50th anniversary. In that span of time, the JAR has published more than 2,000 articles written by leading academics and practitioners....
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ights/Blog/The-Journal-of-Advertising-Research-50th-Anniversary-Edition
Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights...
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ights/Press-Releases/2012/1/Nearly-50-Percent-of-Internet-Users-in-Europe-Visit-Newspaper-Sites
comScore vCE Receives MRC Accreditation for Online Campaign Validation
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability,...
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ights/Press-Releases/2012/8/comScore-vCE-Receives-MRC-Accreditation-for-Online-Campaign-Validation
Above and Beyond in Customer Service
A few weeks ago, I decided to buy a 4G iPhone. Previously, I had used an AT&T Tilt for about three years, having originally bought it because of its ability to reliably synch with comScore’s corporate Exchange e-mail servers. Since I already had an account...
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ights/Blog/Above-and-Beyond-in-Customer-Service
Auto Advertisers Go Digital: Doing a Good Job
Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties...
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ights/Blog/Auto-Advertisers-Go-Digital-Doing-a-Good-Job
Google+ Off to a Fast Start with 20 Million Visitors in 21 Days
As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks. That number represents an increase of 82% from the previous week and 561% vs. two weeks prior. The U.S. audience...
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ights/Blog/Google-Off-to-a-Fast-Start-with-20-Million-Visitors-in-21-Days
GRPs For Digital Marketers
As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown...
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ights/Blog/GRPs-For-Digital-Marketers
comScore and 1871 Announce Partnership to Help Accelerate Chicago Area Startups
As a veteran of the Chicago tech entrepreneurship scene, I am delighted to announce today a new comScore initiative aimed at helping accelerate the growth of Chicago startup companies. comScore is partnering with 1871, a 50,000-square-foot collaborative...
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ights/Blog/comScore-and-1871-Announce-Partnership-to-Help-Accelerate-Chicago-Area-Startups
MDA and comScore Release Rankings of Top Web Entities in Malaysia for December 2014
The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
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ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-December-2014
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