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Planning for the Future of Media Planning?

With so much attention in the digital display landscape currently focused on ad exchanges and RTB, there has been a great deal of speculation about what the future of media planning will look like. If you’ve read the media stories and listened to the...
3% - ights/Blog/Planning-for-the-Future-of-Media-Planning

What does the Louis CK Experiment Mean for the Future of Digital Content Distribution?

Ever since leading comedian Louis CK announced the release of his new stand-up comedy special for $5 over his website louisck.net, the media has been abuzz about the potential for this sort of digital distribution model to be successful and shift the...
3% - ights/Blog/What-does-the-Louis-CK-Experiment-Mean-for-the-Future-of-Digital-Content-Distribution

comScore to Acquire AdXpose

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a definitive agreement to acquire AdXpose®, the market-leading verification and optimization company, for total consideration of $22 million in a primarily stock-based...
3% - ights/Press-Releases/2011/8/comScore-to-Acquire-AdXpose

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising...
3% - ights/Press-Releases/2011/1/comScore-ARS-Research-for-Canadian-Market-Shows-Strong-Correlation-Between-Creative-Strategy-and-Performance

Extreme Couponing: Searching for the Deals

Growing up I will always remember our family’s Sunday paper routine: Dad would immediately open up the bundle and take out the Sports section, I would jockey with my brother for the Comics, and Mom would furiously attack the coupons with her scissors.
3% - ights/Blog/Extreme-Couponing-Searching-for-the-Deals

comScore Releases Overview of European Internet Usage for May 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 26.8 hours per person. This study draws its...
3% - ights/Press-Releases/2011/7/comScore-Releases-Overview-of-European-Internet-Usage-for-May-2011

In New Zealand, Females Spend Significantly More Time Social Networking than Males

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on Internet usage in New Zealand from its comScore Media Metrix service. The study found that Social Networking ranks as the leading online activity in New...
3% - ights/Press-Releases/2011/7/In-New-Zealand-Females-Spend-Significantly-More-Time-Social-Networking-than-Males

14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional...
3% - ights/Press-Releases/2011/8/14-Million-Americans-Scanned-QR-or-Bar-Codes-on-their-Mobile-Phones-in-June-2011

Social Media Delivers Valuable Exposure for Presidential Campaigns

In case you missed it, comScore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign elements that have impacted the primaries, with an eye to...
3% - ights/Blog/Social-Media-Delivers-Valuable-Exposure-for-Presidential-Campaigns

comScore Releases August 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that an all-time high of 188 million U.S. Internet users watched 37.7 billion online content videos in August, while...
3% - ights/Press-Releases/2012/9/comScore-Releases-August-2012-US-Online-Video-Rankings