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Key Takeaways: Ponencia “Es lo mismo... ¡Pero no es igual! – Aedemo TV 2024
La semana pasada tuvo lugar el 39º Seminario AEDEMO TV, organizado por Insights + Analytics España. Este encuentro, reunió en Palma de Mallorca a grandes profesionales -agencias, medios y anunciantes- de la industria de los medios audiovisuales con un...
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ights/Presentations-and-Whitepapers/2024/Key-Takeaways-Aedemo-TV-2024
A Championship Week for the Hartford New Haven CT Market
It was a big week for Connecticut sports fans in the Hartford-New Haven, CT market as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.
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ights/Blog/A-Championship-Week-for-the-Hartford-New-Haven-CT-Market
Email is Top Usage Category for EU5 Smartphone Audience
The 131.5 million smartphone users across the EU5 countries (Spain, Italy, France, UK and Germany) had a big appetite for communication and news-related services in October 2012. When looking at the top ten activities on smartphones, almost 2 out of 3...
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ights/Infographics/Email-is-Top-Usage-Category-for-EU5-Smartphone-Audience
NCAA Men’s Basketball Scores Big on Social Media & Local TV
We all know who won the big game, but which men’s teams won on social media and how many fans tuned into the games from the Final Four local markets? Let’s explore social engagement and local TV viewership leading up to the championship.
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ights/Infographics/NCAA-Men-s-Basketball-Scores-Big-on-Social-Media-Local-TV
Fast Facts: Content Mentioning the Masters Tournament
How did content surrounding the golf tournament perform on social media? Who were the top brands and individuals posting? And what content made a hole-in-one? Find out below!
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ights/Infographics/Fast-Facts-Content-Mentioning-the-Masters-Tournament
Fast Facts 2022 Emmy Awards
The winners were announced for Best Actor, Best Actress, and more, but who won best social performance? Check out our awards for the most engagement on TikTok, Instagram, and Twitter on Emmy's night.
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ights/Infographics/Fast-Facts-2022-Emmy-Awards
Fast Facts 2023 Masters Tournament
A social media hole-in-one: the 2023 Masters® Tournament scored 5% more total actions and 48% more video views than last year.
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ights/Infographics/Fast-Facts-2023-Masters-Tournament
Closed Loop Cross-Platform Audience Reach with Comscore
CES is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage.
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Comscore Campaign Ratings' Daily Reach Frequency Reporting
An international car manufacturer seeks to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
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e-Studies/CCRs-Daily-Reach-Frequency-Reporting
El futuro digital Temas clave del evento Programmatic Morning
El evento "Programmatic Morning: Identificación & Medición" se ha consolidado como un punto de encuentro esencial para comprender el futuro digital. Julia Sizova Granero, Country Manager South EMEA, participó en la mesa redonda sobre "Soluciones de medición...
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ights/Blog/El-futuro-digital-Temas-clave-del-evento-Programmatic-Morning
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