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Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
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Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
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A Travel Portal Renaissance

Travel is increasingly becoming a heated category for credit card issuers, as they vie for the Lifestyle Powerhouse crown with travel-savvy cardholders.
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The Minnesota Wild signs Multi Year Deal with Comscore to Access Instant Local Market Measurement

Comscore will serve as the Wild’s exclusive television measurement provider.
0% - ights/Press-Releases/2023/11/The-Minnesota-Wild-signs-Multi-Year-Deal-with-Comscore-to-Access-Instant-Local-Market-Measurement

Comscore Selected as Preferred Partner for NBCUniversal’s Local Advertising Currency

Comscore, Inc. (Nasdaq: SCOR) today announced a historic partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
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Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
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MRC Accreditation for National and Local TV Household-Level Measurement

Comscore today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
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Comscore and TEGNA Sign Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) and TEGNA Inc. (NYSE: TGNA) today announced they have reached a comprehensive multi-year agreement on cross-platform audience measurement.
0% - ights/Press-Releases/2024/3/Comscore-and-TEGNA-Sign-Multi-Year-Agreement

Epsilon Partners with Comscores Proximic for Global Contextual Data

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership...
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Comscore lance Social Incremental

Comscore today announced the inclusion of social metrics in its MMX Platform suite for the United Kingdom and Spain.
0% - ights/Press-Releases/2024/3/Comscore-adds-Social-Incremental-audiences-to-its-flagship-digital-measurement-tool