Search for "航投星辰(深圳)创业投资企业(有限合伙)" returned 6860 matches

2007 Holiday Shopping Season: Glass Half-Full or Half-Empty?

Now that the 2007 holiday shopping season has finally come to a close, it’s worth taking a look back at what transpired. Depending on how you look at it, there’s a strong argument to be made that the glass was both half-full and half-empty.
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Coming Soon: TV! As Seen on the Internet

Over the holidays, everyone (by which I mean, my wife's family) was asking me, "What exciting new developments can we expect to see in online metrics in 2008?" From my perspective, I do see something important bubbling up on the Internet, something that...
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The Universal Search Revolution

The topic du jour for Search in 2007 was clearly universal search: the inclusion of different types of search results such as news stories, maps, local information, images and video alongside the web search results you are used to seeing. We recently...
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Interview with Surinder Siama of ResearchTalk Podcasts

I was recently interviewed by Surinder Siama of ResearchTalk Podcasts about current trends in Internet market research, and thought I’d share the video with you below. Much of our discussion focuses on a recent study that comScore conducted with P&G,...
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Super Bowl XLII Set to Break Online Records in the U.K.

In October 2007, the NFL history books were re-written, as the first ever regular season game to be played outside the U.S. was staged on the hallowed Wembley turf in London.
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The Economic, Anti-American Mood at Davos

Last year, comScore was honored by being named a Technology Pioneer by the World Economic Forum (“WEF”) and I was invited to attend the annual WEF meeting in Davos, Switzerland. I just returned from my second trip to Davos and wanted to share some observations...
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Obama Ahead of the Online Advertising Curve

I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at attracting online donations is likely a function of...
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comScore Begins MRC Audit

The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Nielsen TV ratings, Arbitron radio ratings, MRI’s magazine...
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IAB and MRC Work Together to Draft Audience Reach Definition Guidelines

The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB Audience Measurement Work Group, and the leadership...
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The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor Counts

Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided...
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