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COVID19 and its impact on Digital Media Consumption in India

As part of Comscore’s ongoing investigation into the COVID-19 and its impact on the Media and Advertising industry around the world, we now spotlight trends in India. We study key areas of digital consumption that are the most impacted by this pandemic.
40% - ights/Blog/COVID19-and-its-impact-on-Digital-Media-Consumption-in-India

Comscore Finds Continuing Digital Audience Growth for Key Categories

The latest information from Comscore shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic.
32% - ights/Press-Releases/2020/3/Comscore-Finds-Continuing-Digital-Audience-Growth-for-Key-Categories

Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In analyzing digital consumption across several key categories for the most recent week of data (March 16-22, 2020), we uncovered several important trends in progress in response to the continuing COVID-19 crisis:
38% - ights/Blog/Comscore-Sees-Shifting-Category-Trends-for-Digital-Audiences-Amid-Pandemic

Coronavirus pandemic and online behavioural shifts March 30 update

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
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US TV Viewing Is Increasing During Coronavirus Pandemic

Americans are staying home and turning to their televisions as a core source of news, information and entertainment. We identify several TV viewing trends to watch.
26% - ights/Blog/US-TV-Viewing-Is-Increasing-During-Coronavirus-Pandemic

Consumption of social networks in Brazil during the Coronavirus pandemic

À medida que a crise mundial do Coronavírus cresce, os consumidores estão fazendo mudanças na maneira como interagem com o conteúdo nas redes sociais. Reunimos aqui algumas das mudanças na tendência de consumo e o impacto nas marcas presentes nas redes.
12% - ights/Blog/Consumption-of-social-networks-in-Brazil-during-the-Coronavirus-pandemic

Comscore Launches Brand Suitability Protections for Coronavirus Content

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear...
13% - ights/Press-Releases/2020/3/Comscore-Launches-Brand-Suitability-Protections-for-Coronavirus-Content

Big Brother Brasil 2020 O desempenho dos patrocinadores nas redes sociais

A edição deste ano do reality show Big Brother Brasil (BBB) conta com 9 patrocinadores . Reunimos aqui , alguns dados de como foi o desempenho dessas marcas nas redes sociais , nesses primeiros 30 dias de exibição . Todos os insights levantados pela Comscore...
12% - ights/Blog/Big-Brother-Brasil-2020-O-desempenho-dos-patrocinadores-nas-redes-sociais

Carnaval 2020 a performance dos principais patrocinadores nas redes sociais

A maior festa popular do Brasil, o Carnaval, firma-se a cada ano como uma plataforma para inúmeras ações dos anunciantes, seja patrocinando ou apoiando eventos em todo o país.
12% - ights/Blog/Carnaval-2020-a-performance-dos-principais-patrocinadores-nas-redes-sociais

New Comscore Data Finds Electric Vehicle Makers See Biggest Year-Over-Year Growth in Website Visitation

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows visitation to electric vehicle segment websites surged 92 percent in the 2019 calendar year compared to 2018. The rising...
13% - ights/Press-Releases/2020/3/New-Comscore-Data-Finds-Electric-Vehicle-Makers-See-Biggest-Year-Over-Year-Growth-in-Website-Visitation