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Infografico Black Friday Brasil 2023

A Black Friday 2023 teve mais de 1 milhão de ações na categoria Retail, conquistou 129 mil comentários/menções no período em que ocorreu, sendo a melhor performance em relação a BF2022, que contou com 90 mil menções. O time da Comscore Brasil preparou...
17% - ights/Infographics/Infografico-Black-Friday-Brasil-2023

Generative AI writing editing and designing in 2023

Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate images, text, code and other content are now readily...
3% - ights/Blog/Generative-AI-writing-editing-and-designing-in-2023

Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
17% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023

Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle

In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
14% - ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle

Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
13% - ights/Blog/Football-Sees-Another-Week-of-Success-in-Albany-Schenectady-NY

Football Fans are in Mid Season Form in Minneapolis St Paul MN

It has been a hectic few weeks for the Minnesota Vikings, thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division.
13% - ights/Blog/Football-Fans-are-in-Mid-Season-Form-in-Minneapolis-St-Paul-MN

Three key insights for podcast advertising in a privacy centric landscape

The surge in the podcast popularity over recent years is no secret. This wave has brought with it a significant uptick in podcast advertising evolving both in complexity and impact.
4% - ights/Blog/Three-key-insights-for-podcast-advertising-in-a-privacy-centric-landscape

Social Incremental Reach

Presentamos nuestra nueva integración de datos: Social Incremental Reach, la única solución global que ofrece una vista deduplicada de las audiencias en desktop, dispositivos móviles y, ahora, redes sociales.
14% - ights/Presentations-and-Whitepapers/2023/Social-Incremental-Reach

Balotaje en Argentina Que nos dicen las plataformas sociales

A pocos días del balotaje en Argentina, Comscore ofrece un resumen sobre cómo evolucionan las estrategias políticas de los líderes más prominentes del país y cómo se manifiesta su engagement en sus perfiles de redes sociales. Después de cuatro años con...
10% - ights/Blog/Balotaje-en-Argentina-Que-nos-dicen-las-plataformas-sociales

ICC Cricket World Cup 2023: A wish of a billion hearts

The beginning of October marked the start of the biggest cricket tournament of the year, the ICC Men’s Cricket World Cup 2023. This 10-nation tournament will be played to crown the new champion of the One Day International format of the game – the final...
7% - ights/Blog/ICC-Cricket-World-Cup-2023-A-wish-of-a-billion-hearts