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Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross...
4% - ights/Blog/Do-GRPs-Have-a-Place-in-Online-Media

Top 50 US Web Sites


12% - ights/Press-Releases/2008/06/Top-50-US-Web-Sites

High Gas Prices Drive Consumers to Find Deals on the Internet

Hello, my name is Ian Eccleston from the Marketing Communications department at comScore. I'd like to share with you some rather interesting comScore data related to rocketing gas prices.
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Online Hotel Bookings Shift


4% - ights/Press-Releases/2008/06/Online-Hotel-Bookings-Shift

Top German Web Sites


12% - ights/Press-Releases/2008/06/Top-German-Web-Sites

Top Latin America Web Sites


4% - ights/Press-Releases/2008/06/Top-Latin-America-Web-Sites

Click-Through Rates for Universal Search

In previous posts, I looked at the emergence of universal search as well as the types of universal search results. Now let’s take a look at how consumers interact with the universal search results page and how they click.
8% - ights/Blog/Click-Through-Rates-for-Universal-Search

Top US Search Engines


10% - ights/Press-Releases/2008/05/Top-US-Search-Engines

US Smartphone Usage


15% - ights/Press-Releases/2008/05/US-Smartphone-Usage

Top US Web Sites


11% - ights/Press-Releases/2008/05/Top-US-Web-Sites