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NASCAR and Local News Drive Chicago IL Viewing

Local news coverage and NASCAR were on the minds of Chicago, IL residents this week, as the city earned over 120 million hours of television watched.
13% - ights/Blog/NASCAR-and-Local-News-Drive-Chicago-IL-Viewing

'La Velada del Año 3': Un fenómeno global que rompe récords en el mundo del streaming

El sábado 1 de julio de 2023, tuvo lugar el evento más destacado del mundo del streaming. Ibai Llanos, el reconocido influencer y presentador español, organizó 'La Velada del Año 3', un emocionante encuentro que reunió a varios streamers, youtubers, artistas...
9% - ights/Blog/La-Velada-del-Ano-3-Un-fenomeno-global-que-rompe-records-en-el-mundo-del-streaming

How the Womens World Cup Scores Big

Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
8% - ights/Blog/How-the-Womens-World-Cup-Scores-Big

Its All About MLB Baseball in Cleveland OH

It was all about the Cleveland Guardians MLB team this week in Cleveland, OH, as the market earned over 63 million total hours of live television viewed.
14% - ights/Blog/Its-All-About-MLB-Baseball-in-Cleveland-OH

Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en $country.
17% - ights/Social-Scorecard-Semanal

AIs Role in the Partnership of Data Creativity

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
4% - ights/Blog/AIs-Role-in-the-Partnership-of-Data-Creativity

US Open Outpaces the NBA Finals in Tampa St Petersburg FL

Tampa-St. Petersburg, FL residents had plenty of sports to choose from this week, as the market earned over 66 million total hours of live television viewed.
13% - ights/Blog/US-Open-Outpaces-the-NBA-Finals-in-Tampa-St-Petersburg-FL

CineEurope 2023

Comscore's Lucy Jones helped open the CineEurope conference with the opening day presentation at the Monday morning Executive Roundtable event -- using Comscore movie and social media data.
12% - ights/Presentations-and-Whitepapers/2023/CineEurope-2023

NBA Finals Drive Ratings in Dallas Ft Worth TX

With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
14% - ights/Blog/NBA-Finals-Drive-Ratings-in-Dallas-Ft-Worth-TX

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
10% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy