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Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH

Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost $27 billion dollars by 2025.
8% - ights/Blog/Comscore-and-Captivate-Make-the-Case-for-Incremental-Ad-Spend-in-DOOH

Indias Retail Financial Services Usage Trends

A snapshot with topline metrics of the most recent analysis we have made at the financial services category in the country.
9% - ights/Infographics/Indias-Retail-Financial-Services-Usage-Trends

Sizing global sports audiences through contextual insights

A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
12% - e-Studies/Sizing-global-sports-audiences-through-contextual-insights

Los mejores horarios para publicar en Instagram y YouTube en America Latina 2022

Muchos generadores de contenido y marcas se encuentran constantemente analizando los mejores horarios para publicar contenido en redes sociales, hoy les mostramos cuáles son los momentos de mayor interacción en América Latina según huso horario para publicar...
16% - ights/Blog/Los-mejores-horarios-para-publicar-en-Instagram-y-YouTube-en-America-Latina-2022

Total Digital

Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
18% - ducts/Digital/Total-Digital

Comscore Reports Second Quarter 2022 Results

Comscore today reported financial results for the quarter ended June 30, 2022.
2% - ights/Press-Releases/2022/8/Comscore-Reports-Second-Quarter-2022-Results

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
6% - e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
4% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

Snapshot: Global Financial Services Industry

After a few years of economic uncertainty, how are financial services performing online? Which markets are growing or declining? Who are the key players across the world? And how has consumer behavior changed? We answer these questions at a topline level...
11% - ights/Infographics/Snapshot-Global-Financial-Services-Industry