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Life during the pandemic four unexpected behavioural trends in Asia-Pacific countries

In this blog post, we focus on events occurring during the pandemic, that is, the DC (During Coronavirus) era, adopting another new acronym in the process. Specifically, we identify digital content categories which saw an unexpected uplift in activity...
4% - ights/Blog/Life-during-the-pandemic-four-unexpected-behavioural-trends-in-Asia-Pacific-countries

As US Economy Begins to Reopen Digital Consumption Remains High

As states take steps toward reopening and Americans begin resuming some normal activities, new data from Comscore show that digital consumption is still well higher than it was pre-coronavirus. While digital consumption peaked in late April and has slowly...
6% - ights/Blog/As-US-Economy-Begins-to-Reopen-Digital-Consumption-Remains-High

Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID,...
8% - ights/Press-Releases/2020/6/Comscore-and-Cox-Media-Group-Announce-Expansion-Agreement-for-Television-Measurement

Consumer Trends Highlight a Positive Shift for Several Travel Categories

Comscore has been following the weekly trends in online travel category visitation and engagement as the coronavirus pandemic altered the global travel landscape. After the initial steep decline in travel site visitation during the week of March 16, 2020,...
6% - ights/Blog/Consumer-Trends-Highlight-a-Positive-Shift-for-Several-Travel-Categories

3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
6% - ights/Blog/3-Points-to-Consider-when-Posting-Branded-Content-in-the-New-Normal-of-2020

The Next Evolution of Media Consumption

This article is part of a series of insights that show a Canadian digital perspective on the impact of the COVID-19 pandemic on consumer behavior.
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How COVID-19 is Changing the Way Americans Engage With Streaming Services

In this blog post, we use data from Comscore’s Total Home Panel to examine changes in the ways U.S. audiences access connected devices in their home, with a focus on engagement with streaming services.
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Streaming Services Continue to See Shifts in Viewing Behaviors During the COVID-19 Pandemic

As millions of Americans adjusted to working from home and having to practice distance learning due to the COVID-19 pandemic, new research from Comscore shows engagement with streaming services and year-over-year in-home data usage surged in the beginning...
10% - ights/Press-Releases/2020/5/Streaming-Services-Continue-to-See-Shifts-in-Viewing-Behaviors-During-the-COVID-19-Pandemic

The coronavirus pandemic and future consumer demand


4% - ights/Blog/The-coronavirus-pandemic-and-future-consumer-demand

How COVID-19 has continued to impact Digital Media Consumption in APAC March 2020

The exponential spread of COVID-19 has continued to generate unrivalled disruption and triggered changes in consumers’ behaviour. In this follow-up to our previous blog post, the APAC Client Insights team analysed the most recent data (March 2020) and...
4% - ights/Blog/How-COVID-19-has-continued-to-impact-Digital-Media-Consumption-in-APAC-March-2020