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How WBRE-TV used Comscore to help clients recruit

WBRE-TV, a local NBC affiliate in Wilkes-Barre, used Comscore data to win new business in an entirely new industry: blue collar job recruiting
8% - e-Studies/How-WBRE-TV-used-Comscore-to-help-clients-recruit

Using Comscore insights to understand the consumer journey

In a previous report on the fast-moving consumer goods (FMCG) sector, Comscore revealed that the UK’s digital food retail audience is the largest in Europe.
6% - e-Studies/Using-Comscore-insights-to-understand-the-consumer-journey

The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
4% - ights/Blog/The-Smart-Speaker-Frenzy-and-Why-Its-Happening

TIK TOK triplica l’audience in tre mesi

Il fenomeno globale TIK TOK, in tre mesi ha registrato in Italia una crescita esponenziale sia in termini di utenti unici che di tempo speso complessivo.
52% - ights/Blog/TIK-TOK-triplica-l-audience-in-tre-mesi

Comscore Reports TV Viewing Engagement for Week Ending January 5, 2020

Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending January 5, 2020
23% - ights/Press-Releases/2020/1/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-5-2020

Comscore Reveals Box Office Breakdown for Oscar Nominees

Comscore (Nasdaq: SCOR) today revealed the North American, International and Global gross revenue figures for the best picture nominees for the 92nd annual Academy Awards.
4% - ights/Press-Releases/2020/1/Comscore-Reveals-Box-Office-Breakdown-for-Oscar-Nominees

3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct to Consumer Counterparts

At this time of the year, we take stock of the past 12 months, across more than 15 industries on social media including retail. We'll wrap the full analysis in detail at our January webinar but in the meantime I wanted to share some of the standout lessons...
4% - ights/Blog/3-Things-Traditional-Beauty-Brand-Advertisers-Can-Learn-from-Their-Direct-to-Consumer-Counterparts

Comscore + CCPA

In preparation of CCPA, Comscore formed a cross-functional team composed of Comscore’s Chief Privacy Officer,, Legal Privacy team, and senior representatives from Comscore’s Information Security, Engineering, Product Management, and Technology teams....
17% - ut/Privacy/Comscore-and-CCPA

Comscore + GDPR

The European Union’s General Data Protection Regulation (“GDPR”) contains Data Protection laws which apply across the EU. It contains a single set of rules which govern how personal data, as defined by the GDPR, is processed. The GDPR, applies to organizations...
17% - ut/Privacy/Comscore-and-GDPR

Making a Splash at Super Bowl LIII with Pepsi and bubly

What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
3% - e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly