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Public vs Private Brands on Instagram

Apple Martin has a private Instagram account. Her mom, Gwyneth Paltrow, has a very public account (with 5.3M followers). “Mom we have discussed this,” Apple commented after Paltrow posted the shot below yesterday. “You may not post anything without my...
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March Madness Cinderella Story Begins Tonight


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Measuring More How Set-Top Box Data Paves the Way for Inclusive Measurement of Diverse Audiences

The idea of the United States as a “melting pot” isn’t new - it dates back to the 1780s. And if we look at the most recent U.S. Census data, it’s clear that the country’s multi-cultural mosaic is only getting more diverse. From 2010 to 2018, the Hispanic/Latino...
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Nitro Circus Soars Above Its Competition

In my never-ending quest to always stay current on What’s What in pop culture and social media, my habit is to check in with my best friend’s nephew as often as possible to get the inside scoop. Daniel has his finger on the pulse of pretty much everything....
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Trump s Engagement Up But Not Compared to AOC

According to Shareablee, another media analytics firm, Trump’s engagement has increased this year, as compared to 2018, by a healthy 31 percent. But engagement with Ocasio-Cortez's posts has jumped nearly 20,000 percent, with Harris seeing a 258 percent...
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Brands Looking to Expand Social Presence in Latin America


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CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers

CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers. Following beta testing, the brand is using the advanced video advertising solution to improve cross-platform measurement
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Comscore Reports Fourth Quarter and Full-Year 2018 Results

Comscore, Inc. (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the fourth quarter and full-year ended December 31, 2018.
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Can Audience Sentiment and Box Office Dollars Predict Oscar Wins

The Academy Awards are one of cinema’s most anticipated annual affairs – synonymous with celebrity star power and Hollywood glitz. Aside from sheer industry aplomb, winning an Oscar can also translate into dollars – giving a film a huge boost at the box...
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Branded Content Propiedades de Retail Colombia

El contenido patrocinado cada vez comienza a tomar más relevancia para las marcas, permitiéndoles incorporar de manera orgánica contenido promocional en los canales sociales de diferentes Publishers. En conjunto con Shareablee, les presentamos los contenidos...
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