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comScore Reappointed as Digital Audience Measurement Currency in Malaysia

comScore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been reappointed as the preferred vendor for digital audience measurement in Malaysia.
4% - ights/Press-Releases/2018/7/comScore-Reappointed-as-Digital-Audience-Measurement-Currency-in-Malaysia

Leveraging Digital Platforms to Drive Live Sports Tune In

More than 90 percent of linear sports content is viewed live, making it a valuable place for advertisers to reach engaged audiences.* In fact, $10.3 billion in ad dollars were spent on sports programming last year alone.** For networks looking to carve...
8% - ights/Blog/Leveraging-Digital-Platforms-to-Drive-Live-Sports-Tune-In

California Consumer Data Privacy Act, AB-375

On Thursday, California passed the California Consumer Privacy Act, AB-375. This law does not go into effect until January 1, 2020, and will provide consumers with more transparency and control for the information that businesses collect on them: comScore...
16% - ights/Blog/California-Consumer-Data-Privacy-Act-AB-375

comScore to Re-list on The Nasdaq Global Select Market

comScore, Inc. today announced that The Nasdaq Stock Market LLC has approved its application to list its common stock on The Nasdaq Global Select Market and will commence trading at the market open on Friday, June 1, 2018 under the trading symbol “SCOR”....
13% - ights/Press-Releases/2018/5/comScore-to-Re-list-on-The-Nasdaq-Global-Select-Market

Data Subject Rights

The General Data Protection Regulation (“GDPR”) provides individuals in the EU (or their authorized representative) with certain rights in relation to any of their personal data that is processed by an organization. The rights include: right of access,...
16% - ut/Privacy/Data-Subject-Rights

Reaching the Elusive OTT Consumer

In the midst of a continually fragmenting media landscape, advertisers need a holistic view of consumer behavior to better understand and reach target audiences. But some audiences – like OTT streamers – have historically been more challenging to reach...
10% - ights/Blog/Reaching-the-Elusive-OTT-Consumer

A Strong Start for the 2018 Summer Box Office

The 2018 box office year is off to a rollicking start with a strong lineup of late 2017 holdovers and a slate of newer releases. So far, this year has been led by Disney’s latest $1 billion-earning Marvel smash hit “Black Panther,” as well as other big-budget...
15% - ights/Blog/A-Strong-Start-for-the-2018-Summer-Box-Office

comScore Brings Advanced Audiences to its Flagship Digital Audience Measurement Solution

comScore today announced the addition of new Advanced Audience segments to its digital audience measurement solution, Media Metrix Multi-Platform. The introduction of comScore Advanced Audiences™ provides Media Metrix subscribers with a deeper understanding...
6% - ights/Press-Releases/2018/5/comScore-Brings-Advanced-Audiences-to-its-Flagship-Digital-Audience-Measurement-Solution

comScore Announces Date for First Quarter 2018 Financial Results

comScore, Inc. (OTC: SCOR) today announced that it plans to hold a conference call on Wednesday, May 9 at 5:00 p.m. ET to discuss its financial results for the quarter ended March 31, 2018.
4% - ights/Press-Releases/2018/4/comScore-Announces-Date-for-First-Quarter-2018-Financial-Results