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Pokemon GO Captura 55 millones de usuarios moviles en julio Rankeado treceavo entre todas las aplicaciones

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real...
8% - ights/Blog/Pokemon-GO-Captures-55-Million-Mobile-Users-in-July-Ranking-13th-Among-All-Apps

Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment of both sides, ensures that rules are consistently applied,...
4% - ights/Blog/Players-vs-Referees-in-the-Digital-Advertising-World

Ad Fraud in Mobile Advertising The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have...
4% - ights/Blog/Ad-Fraud-in-Mobile-Advertising-The-Next-Battleground

Juegos Olimpicos Instagram se lleva la medalla de oro en engagement en Río 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for...
6% - ights/Infographics/Olympics-Instagram-takes-gold-medal-for-engagement-in-Rio-2016

comScore @ dmexco 2016


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comScore @ dmexco 2016


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comScore Plan Metrix Now with Mobile Data

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced audience...
8% - ights/Blog/comScore-Plan-Metrix-Now-with-Mobile-Data

Premium Publishers Drive Much Higher Brand Lift Particularly Mid Funnel

comScore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a consortium of digital publishers whose brands have a...
10% - ights/Blog/Premium-Publishers-Drive-Much-Higher-Brand-Lift-Particularly-Mid-Funnel

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined...
12% - ights/Blog/The-State-of-Mobile-News-Audiences-in-3-Charts

DDEI Data Feed Specifications, Preferred (Client to Rentrak)


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